The Nigerian food market is currently facing an alarming crisis. As I delved into recent reports, I was overwhelmed by the extent of adulterated foods flooding our markets. Palm oil, a staple in many Nigerian households, has been found laced with dangerous substances like dye, lard, and other harmful additives. These revelations, brought to light by the Federal Competition and Consumer Protection Commission (FCCPC), have left consumers exposed to severe health risks.

Adamu Abdullahi, the acting executive vice-chairman of the FCCPC, recently raised the alarm about this disturbing trend. According to Abdullahi, profit-driven traders are compromising consumer safety by contaminating products with hazardous additives. The consequences are dire, consumers risk facing serious health issues such as abdominal pain, brain damage, liver disease, and even cardiac arrest.These substances pose significant health risks, highlighting the urgent need for rigorous food safety measures.

In a time when Nigerian consumers are bombarded with adulterated food products, there is a search for brands that have remained committed to integrity and consumer health. One of those brands is Golden Terra Oil. Their dedication to purity and health has garnered trust from many, offering not just a safe cooking oil, but a promise of well-being in every drop.

Golden Terra Oil’s commitment to consumer safety goes beyond rigorous quality control. The brand invests heavily in sourcing the finest raw materials and employing advanced processing techniques to ensure that every bottle of Golden Terra Soya Oil meets the highest standards of purity and nutrition. Their transparency initiatives, including detailed labelling and consumer education, empower consumers to make informed choices about their health.

It’s a brand trusted by mothers for their families and chosen by health-conscious individuals for its purity and health benefits. A good oil has higher levels of good fats than bad fats. Bad fats, known as saturated fats, should be avoided, while good fats, such as polyunsaturated fats including Omega 3 and Omega 6 fatty acids, are beneficial for health. These components are known to help reduce cholesterol levels, support cardiovascular health, and provide essential antioxidants to combat free radicals. The oil is also recommended by cardiologists, including Dr. Adanijo Monisola, for its heart-protective properties.

Chief Marketing Officer, TGIGroup, Probal Bhattacharya emphasised the brand’s dedication to purity. “At Golden Terra Oil, we understand the critical importance of purity in our products. We are committed to providing only the highest quality oil, free from any adulterants or harmful substances. Our stringent quality control processes ensure that our customers can trust Golden Terra Oil to be a safe and healthy choice for their families,” he explained.

Executive Director, TGI Group, Deepanjan Roy reiterated the brand’s dedication to consumer well-being. “Golden Terra Oil represents our commitment to integrity and health. In a market filled with compromises, we provide an unadulterated alternative that prioritises consumer well-being above all else. We believe that everyNigeriandeservesaccessto pure, high-quality cooking oil that does not jeopardise their health,” he stated.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100 percent pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various pack sizes ranging from 40ml to 700ml bottles and 2.5L & 4.5L kegs.

In a move to ensure product authenticity and protect consumers, Big Bull Rice is introducing a new holographic seal on its 25kg and 50kg packaging. The holographic seal tape has been meticulously designed and implemented to provide consumers with a reliable means of verifying the authenticity of Big Bull Rice and identifying any counterfeit in the market.

Counterfeiting poses a significant threat to businesses and consumers alike, undermining trust and damaging reputations. In response to this challenge, Big Bull Rice has implemented an advanced holographic technology to authenticate its products and provide consumers with peace of mind.

The holographic seal, integrated seamlessly into Big Bull Rice packaging, serves as a visible indicator of authenticity. This innovative solution offers enhanced security features, making it more difficult for counterfeiters to replicate.

By simply checking for the presence of the holographic seal, consumers can ensure that the packaging has not been compromised and can proceed with confidence in their purchase.

Chief Marketing Officer, TGI Group, Probal Bhattacharya stated that the introduction of the holographic seal on Big Bull Rice is a proactive step to safeguard customers and uphold the brand’s integrity.

“The holographic seal serves as a conspicuous marker of the product’s genuineness. Engineered to be tamper-evident, it swiftly reveals any compromise in the packaging. This functionality not only empowers consumers to make well-informed purchasing choices but also serves as a formidable deterrent against counterfeiters seeking to replicate Big Bull Rice packaging,” he stated.

Executive Director, TGI Group, Deepanjan Roy says the company is committed to upholding the highest standards of quality and integrity in all aspects of its operations.

“The introduction of the holographic seal reaffirms this dedication and underscores our relentless pursuit of excellence. With the holographic seal in place, consumers can now easily identify authentic Big Bull Rice products, ensuring they receive the quality they expect and deserve with every purchase,” he added.

The introduction of the holographic seal on Big Bull Rice packaging is a significant milestone in the brand’s journey toward enhancing customer experience and ensuring product integrity. Consumers can now look for the holographic seal as a mark of authenticity when purchasing Big Bull Rice, giving them peace of mind that they are choosing a genuine product.

Big Bull rice is Nigeria’s foremost parboiled rice. Big Bull is premium milled, stone free, with an excellent swelling index that retains the natural taste & texture of goodness from the Nigerian soil. An absolute cooking delight with the best texture, uniform size and shape; each grain is highly nutritious, rich in B-vitamins, Iron, Dietary Fibers and Protein, with low Glycemic Index for a healthy consumption. Big Bull is the ideal choice for a great tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more. Available in various consumer-friendly pack sizes nationwide.

As the leading fruit Juice and Value-Added Dairy manufacturer, Chivita|Hollandia (CHI Limited) celebrated this year’s Children’s Day with an exciting blend of fun-filled activities and the goodness of its nutritious brands. With a commitment to the well-being of children, Chivita|Hollandia recognizes the importance of this special day in honoring the future leaders of tomorrow.

The 2024 Children’s Day theme, “Promote Inclusivity,” resonates with the company’s commitment to fostering an inclusive environment for all, especially children. Given that its high-quality products cater to a wide range of age groups, inclusivity is paramount in ensuring that everyone can benefit from its fruit juice and Value-added dairy brands.

In line with this, Chivita|Hollandia had the privilege of celebrating this year’s Children’s Day with students from Modupe Cole Memorial, Lagos State Special School, and Central Primary School in Lagos. The infectious excitement displayed by the children as they reveled in the activities served as a powerful reminder of the importance of fostering a childlike sense of wonder and enthusiasm in them.

The event, which was held at the exquisite Chivita|Hollandia Lounge was graced by esteemed guests including Mrs. Adenike Oyetunde, General Manager of the Lagos State Office of Disability Affairs; Mrs. Hilda Twins, Head of Early Children Care Development ECCDE/Special Unit, Lagos State Universal Basic Education Board; Ms. Dolapo Agbede, Joint National Association of Persons with Disabilities (JONAPWD), alongside the cherished guests of honour, the children themselves.

Managing Director, Chivita|Hollandia (CHI Limited), Eelco Weber, remarked, “Through our refreshing juices and nutritious dairy products, we aim to fuel the dreams and aspirations of children everywhere, encouraging them to live life to the fullest and embrace a healthy, vibrant future.”

Temitope Adedayo-Ojo, Chief People Officer, Chivita|Hollandia (CHI Limited) stated, “every child deserves to feel included, valued, and empowered, and every child deserves access to the nourishment and joy that our products bring.”

“As Chief People Officer, I am proud to stand alongside our team in the commitment to fostering an inclusive environment where all children can thrive, supported by the goodness of our fruit juices and dairy products,” she added.