Amstel Malta illuminates African creativity at the 10th AMVCAs
The 10th edition of the Africa Magic Viewer’s Choice Awards (AMVCAs) transcended mere spectacle; it became a historic celebration of African creativity and storytelling. On May 10th, 2024, the event unfolded as a vibrant tapestry of culture, fashion, and talent, with luminaries from across the continent converging in a dazzling display of African excellence.
Amstel Malta, Nigeria’s premier malt brand, stood at the forefront of this celebration, not merely as a sponsor but as a champion of African storytelling. Amidst the pulsating energy of the AMVCAs, Amstel Malta introduced innovative initiatives that left an indelible mark on attendees and participants alike.
The ‘Amstel Malta Reporter’ initiative, for instance, offered an aspiring creative the opportunity of a lifetime: to interact with industry luminaries, conduct exclusive interviews, and immerse themselves in the electrifying atmosphere of the event. Through this initiative, Amstel Malta not only empowered emerging talent but also enriched the fabric of African storytelling.
Additionally, the ‘Get Ready with Me (GRWM)’ contest bestowed upon two fortunate winners an unforgettable AMVCAs weekend, replete with VIP experiences and intimate encounters with industry titans. From the cultural extravaganza to the star-studded awards ceremony, Amstel Malta ensured that these winners were immersed in every facet of the AMVCAs, creating memories that would last a lifetime.
As the curtain fell on the 10th AMVCAs, Amstel Malta’s legacy of support and recognition continued to shine brightly. By sponsoring the prestigious ‘Best Overall Movie’ award and awarding the deserving winner, ‘Breath of Life,’ with a 2 Million Naira cash prize, Amstel Malta reaffirmed its commitment to honoring and empowering African creativity.
In retrospect, the 10th AMVCAs served not only as a celebration of past achievements but as a beacon illuminating the path forward for African storytelling. With Amstel Malta’s unwavering support, the future looks brighter than ever, ensuring that the spotlight remains firmly fixed on the continent’s remarkable storytellers.
