By Sofiyyah Layole
Some women build brands; others build enduring legacies. Tosin Adefeko widely known as “Tosh” does both, leveraging a blend of strategic insight, grace, and intentionality that has redefined excellence in the Nigerian communications industry.
Tosin is the Founder and Managing Director of AT3 Resources (The MUVMNT Agency), an award-winning brand growth agency. Her firm specializes in designing strategic communications and creating cultural movements that profoundly elevate human and brand experiences.
With over 25 years of multi-sectoral experience spanning financial services, media, and marketing communications, Tosin has mastered the intricate arts of reputation and perception management, brand building, and crisis communication. Her distinguished career is built on the profound understanding that communication is not just about words; it’s about influence, trust, and the courage to shape public opinion.
Through AT3 Resources, Tosin has architected a holistic approach to brand development. The agency maintains three dynamic platforms; The Muvmnt Studio, The Muvmnt Experience, and The Muvmnt Reports all designed to connect innovative ideas, strong brands, and culture.
Demonstrating her commitment to the craft of narrative, Tosin is also the curator of PodFest Naija (A Festival of Stories), Nigeria’s first-ever creative convergence designed to spotlight the growing power and versatility of storytelling through podcasting.
Her personal engagement in the storytelling space is equally inspiring. Through “The Uncovered Series” by The Muvmnt Studio, she hosts insightful conversations with phenomenal personalities, industry trailblazers, and corporate giants, using their journeys to inspire the next generation of leaders.
She maintains a direct connection with her audience through ToshTalks, her signature social platform where she shares candid reflections on life, leadership, and the business of communications.
Tosin’s journey is anchored in constant learning and professional refinement, highlighted by a Master’s degree in Marketing Communications from Middlesex University. This academic pursuit sharpened her vision for helping brands speak with both clarity and confidence.
She is a respected voice across Africa and the global PR landscape, having served as a judge for numerous prestigious global award platforms, including the International Public Relations Association (IPRA) Golden World Awards, the Youth-Owned Brands Awards (YOBA) in South Africa, the Lagos Advertising & Ideas Festival (LAIF), and the SABRE Awards.
Her excellence has earned her numerous accolades, including the Outstanding PR Personality of the Year (Marketing Edge, 2023), recognition among the Top 50 Industry Women Change Makers, the Top 50 Most Influential Women in Marketing and Communications (WIMCA, 2024), and the title of Legend of Marketing Communications (The Iconic Brand, 2024).
Beyond her corporate and advisory roles, Tosin serves as an Independent Non-Executive Director of Ultimate Health HMO. She is a Life Member of WIMBIZ and has lent her expertise to public policy, having chaired the Communications Committee for both WIMBIZ and the Nigerian Economic Summit Group (NESG).
Describing herself as dogged, focused, and resolute, Tosin Adefeko embodies the spirit of a thriving woman—one who reminds us that perception, when meticulously guided by purpose, truly becomes power.