Raise your ambitions, standards — Rabiu charges BUA cement distributors

27 Apr 2026

The Chairman and Founder of BUA Group, Abdul-Samad Rabiu, has charged the company’s nationwide distributors to raise their operational standards and increase their business ambitions.

Speaking at the BUA Cement 2025 Distributors Award ceremony held over the weekend at the Eko Hotels and Suites in Lagos, Rabiu emphasized that while the achievements of the past year have been significant, the current success must only serve as a foundation for a higher level of growth and impact.

Addressing the company’s top-performing partners and key industry stakeholders, the industrialist noted that BUA Cement was built for more than just moderate success.

He stressed that every factory built and every system strengthened by the group carries the imprint of partners who believed in the vision long before the results became visible.

He challenged the distributors to take full ownership of their roles in the company’s journey, asserting that the future of the industry is not something to be waited for, but something to be actively built through collective effort.

The event, themed “Growing Together,” served as a platform for the company to recognize the loyalty and resilience of its distributors who have navigated various economic cycles alongside the brand.

Rabiu used the occasion to reiterate that the company’s growth is inseparable from the dedication of its workforce and partners.

He stated that the evening was a moment to acknowledge shared ownership of the BUA legacy, characterizing the rewards and recognition as a token of appreciation for the personal sacrifices made by those who sustain the brand’s progress across the country.

In a move that reinforced the company’s commitment to its partners, the ceremony featured the distribution of various prizes, including brand-new sports utility vehicles, trucks, and significant cash awards to outstanding dealers.

Rabiu encouraged the awardees to leave the forum not just inspired by the celebration, but determined to win together.

He concluded by affirming that with the strength and expertise present within the partnership network, BUA Cement remains on a clear path toward expanding its production capacity and deepening its socio-economic impact across Nigeria’s industrial landscape.