Africa day: Meta celebrates Africa’s rising stars in its new campaign
Global technology giant, Meta has revealed that it will be celebrating rising African stars as part of the Africa Day celebration on 25 May.
Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign.
Themed “Rising Stars,” this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way Africa is viewed on the international stage.
Representing several creative industries ranging from music, fashion, lifestyle, to art, this year’s self-shot ‘vlog-styled’ short stories provide a glimpse of the creators’ world and highlights how being African inspires their creativity.
Alongside this, Meta is running a dedicated community Reels challenge –#ShareYourAfrica #AfricaMade, encouraging the African community on Instagram to celebrate their authenticity – whether through dance, music, fashion, food or art.
For Africa Day Meta will be holding a fireside chat with a selection of key figures from across the continent – exploring the global impact of Africa’s youth and how platforms like Instagram are helping to fuel their global appeal.
Commenting, Kezia Anim-Addo, Director of Communications, Sub-Saharan Africa, Meta, said, “We are thrilled to celebrate Africa Day this year by amplifying the stories of just some of our talented rising stars from across the continent who are shining a spotlight on African culture, music, food, dance, fashion, and so much more in their own voices.
“Every day, we see young African creatives use Meta technologies, like Instagram and Facebook, to share their stories, express themselves, and bring people together in incredible and inspiring ways. We are proud that our technologies have a role to play in amplifying these voices and stories, both locally and globally.”
The Rising Stars: Made by Africa, Loved by the World include, Henry Ohanga (Kenya), Fhatuwani Mukheli (South Africa), Jacqueline Acheampong – Gyakie (Ghana), Enioluwa Adeoluwa (Nigeria), Njang Mengu Collins (Cameroon), Qhamanande Maswana (South Africa), Fena Gitu (Kenya) and Adesokan Emmanuel – Shanks Comics (Nigeria).
