Afreximbank to invest $200m in Nigeria’s creative industry

The African Export-Import Bank (Afreximbank) is set to invest $200 million in Nigeria’s creative industry, a statement from the Ministry of Arts, Culture, and Creative Economy has revealed.

In a statement issued yesterday, the ministry announced that this investment was revealed during an event titled “Destination 2030: Nigeria Everywhere” at the recent United Nations General Assembly (UNGA) in New York.

The ministry highlighted that the “Destination 2030” initiative aims for Nigeria to establish itself as a global leader in soft power by the year 2030.

According to the ministry, as of 2024, there has been a 36 percent increase in Nigeria’s cultural influence and an 18 percent rise in the brand perception index, showcasing the effectiveness of Nigeria’s cultural diplomacy on the world stage.

Minister of Arts, Culture, and Creative Economy, Hannatu Musawa, addressed investors at the event, emphasising that Nigeria’s rich artistic heritage continues to garner international interest and offers promising investment opportunities.

Musawa stated that the country’s cultural excellence and its global impact in the arts position Nigeria as a key player in the global creative economy.