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Top 50 Brands: Dangote emerges ‘most valuable’ for fifth consecutive year

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Dangote Industries Limited (DIL), has emerged the most valuable brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation conducted by the leading brand and marketing research firm, top 50 brands Nigeria

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said, “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ pereptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM) index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said, “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognised and admired brands in Africa.”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification.”

He likened the task of building formidable and continuously strong brand to a flower, he said, “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime.

“If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further, “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA.

Five brands among top 10 are banks while three are telecoms. Nine of the top 10 were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 position for seven years consecutively.

Overall, 28 or 56 per cent of the 50 brands are multinational brands, while 22 or 44 per cent are Nigerian. PZ Cussons Nigeria Plc emerged the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

15 brands maintained their 2021 position — these are Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22 per cent. Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16 per cent. Dufil Prima Foods topped the list.

Conglomerates had 7 brands, that is 14 per cent with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12 per cent. Coca-Cola topped the category, Oil & Gas and the Insurance categories had three brands each, amounting the six per cent each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with two brands each that is four per cent for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have one brand each, an equivalent of two per cent of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands evaluation, Mr Olufemi Awoyemi, Chainman Proshares Nigeria said, “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers.”

Eight  companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potentials in Nigeria.

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Nigeria, France to tackle illegal migration, human trafficking

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France has expressed its commitment to strengthen existing relations with Nigeria, especially in tackling illegal migration and human trafficking.

France Ambassador in charge of Migration at the Ministry for Europe and Foreign Affairs, Mr Christophe Leonzi, made this known when he paid a courtesy visit to the Minister of Interior, Dr Olubunmi Tunji-Ojo, on Monday in Abuja.

“We will like to establish more regular dialogue between Nigeria and France, and the two ministries especially in area of illegal migration and how to tackle it headlong.

“Another area that calls for worry is in the area of human trafficking.

“It will be of immense benefit to both countries if we can cooperate more efficiently in different aspects to stem the tide,” the envoy added.

He said, though the two countries have been cooperating in that area, there was need to delve more into the already existing cooperation.

“Nigeria is a strong partner in this regard, no doubt,” Leonzi said, adding that the cooperation should be reinforced in the area of border security and management.

“If the borders are not porous and the necessary cutting-edge technology, aside human presence, are in place, no doubt it will go a long way to tackle the ugly trend to a reasonable level.

“A good border management brings about certain level of security of a country but a porus border usually brings about vulnerability of a country, especially in terms of security of that country,“ the envoy added.

In his remarks, Tunji-Ojo, said Nigeria would continue to strengthen its relations with France, to make it better and stronger.

“The stronger the relationship the better it is for both countries,” the minister said.

He said that development cooperation between the two countries have been extremely helpful to Nigeria over the years.

“In terms of meeting our goals, targets and of course taking us from where we were to where we are now, I believe that more of this programme will take us to where we actually want to be.

“Regular meetings and visits of this nature are very important for both countries, because when you do not share problems, when you do not talk to share problems, solutions will always be a mirage.

“For instance long before now, Nigerians going to Italy was a big problem, but today, I know building on our interactions, is a different ball game altogether and it will be difficult for any irregular immigrant from Nigeria to stay in Italy.

“This is because if we get you and we identify you, our immigration officer stationed solely in Italy for that purpose would ensure that bringing that person back becomes easier.

“I think in UK too, just two weeks ago, our team just came back from there for our biannual meeting that is of mutual benefit to both countries, especially in the area of irregular migration.

“With this development, we are beginning to see change of status in terms of illegal migration between the two countries.

“So, I align myself 100 per cent with your proposal, I think it’s one that will help us to be more proactive than being reactive.“

The minister added that the major problem the country had over the years, was the government being reactive when it comes to the issue of illegal migration, instead of being proactive.

“So, it means the more we invest our energy on being proactive, the better it is for us,“he said.

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Alia presents 6 SUVs to Judiciary

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Gov. Hyacinth Alia of Benue on Monday, presented six Sport Utility Vehicles (SUVs) to the State Judiciary.
Presenting the vehicles, the governor, said his administration has resolved to make the welfare of the judiciary staff a top priority for improved service delivery.
Alia commended the Judiciary for their services, urging them to do more to ensure that law and order are strictly maintained in the State.
Represented by the State Attorney General and Commissioner for Justice and Public Order, Fidelis Mnyim, Alia urged the Judiciary staff to put the vehicles to good use for the benefit of the State.
He said four of the cars are for the State High Court Judges, while two are for the Judges of the Customary Court of Appeal.
Speaking in his capacity as the Attorney General and Commissioner for Justice and Public Order, Mnyim commended the governor for promoting the rule of law in the state.
He also commended Alia for  granting autonomy to the judiciary for optimal performance.
Mnyim said the ministry took delivery of the vehicles and a  date would be communicated for the presentation of the vehicles to the Judges.
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Alleged $9.6bn P&ID scam: Court adjourns suit against fleeing Briton, coys for judgment

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A Federal High Court, Abuja, on Monday, adjourned two separate money laundering suits filed by the Economic and Financial Crimes Commission (EFCC) against British national, James Nolan, and two other companies for judgment.

Justice Donatus Okorowo adjourned the suits for judgment after counsel for the EFCC, Bala Sanga, and the defence lawyer, Michael Ajara, adopted their final written addresses and made their submissions in the matters.

In his argument, Ajara prayed the court to dismiss the two suit for lack of jurisdiction.

The.lawyer insisted that the court lacked jurisdiction because the charges were defective.

Besides, he said all the evidence brought forward by the anti-graft agency, through its witnesses, were hearsay.

But Sanga disagreed with Ajara

The EFCC lawyer argued that under Section 220 of Administration of Criminal Justice Act (ACJA), 2015, the irregularity of a charge does not affect the jurisdiction of the court and neither does it affect the validity of the charge.

He added that Ajara’s objection was belated as this should have been raised during arraignment.

Sanga equally argued that the matter cannot be caught up by hearsay rules because documents obtained by the prosecution’s investigating officers were visible in evidence.

He submitted that knowledge derived from day-to-day work are not hearsay.

The lawyer prayed the court to convict the defendants and order the forfeiture of the companies’ assets to the Federal Government.

After proceedings that lasted till Monday evening, Justice Okorowo adjourned the matters for judgment

The judge said that the judgment date would be communicated to parties in the suits.

The News Agency of Nigeria (NAN) reports that the court had, on April 14, fixed today for adoption of the final addresses after Nolan, who jumped bail and fled Nigeria in the alleged 9.6 billion dollars Process and Industrial Development (P&ID) Ltd scandal, opened his defence in absentia without calling any witness.

Ajara had told the judge that he did not intend to call any witness upon resumed hearing.

He said after his evaluation of the EFCC’s evidence, he would rely on the case of the prosecution and Sanga did not object, upon which the matter was fixed for adoption of written addresses.

NAN reports that the EFCC is prosecuting Trinity Biotech Nigeria Limited and Nolan in the charged marked: FHC/ABJ/CR/272/2022 as 1st and 2nd defendants in the case.

Also, the commission is also prosecuting the sister case marked: FHC/ABJ/CR/273/2022 filed against Resorts Express Concept Nigeria Ltd, another company, and Corrado Fantoli as 1st and 2nd defendants respectively before Okorowo.

Fantoli, also a foreigner and an associate of Nolan, was one of the suspects behind the alleged $9.6 billion P&ID fraud.

The suspect, said to be at large, alongside the company, was arraigned in absentia on Nov. 25, 2022, on eight-count money laundering charge.

He was not present in court or represented by a lawyer when they were arraigned.

The court also declared him wanted and ordered for his arrest anywhere he is sighted after Sanga made application to the effect.

Fantoli and Giovanna Beccarelli, who had also been declared wanted and an arrest warrant issued against her, were said to be directors and signatories to the company’s Guaranty Trust Bank account number: 0123849451.

Resorts Express Concept Nigeria Ltd and Trinity Biotech Nigeria Limited are two of the over 30 companies associated with the $9.6 billion scam.

NAN reports that other cases linked to the scandal are currently before Justice Obiora Egwuatu, Justice Zainab Abubakar of FHC, Abuja, besides other charges at FCT High Courts.

In addition the anti-graft agency was also prosecuting some of the companies and Nolan before Justice Ahmed Mohammed before he was elevated to the Appeal Court.

A Business and Property Court in London presided over by Justice Robin Knowles of the Commercial Courts of England and Wales had, in October, quashed the 11 billion dollars awarded against Nigeria in a case filed by the P&ID.

Judge Knowles held that the award was obtained by fraud and that what had happened in the case was contrary to public policy.

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