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BIC partners Afropop Star Yemi Alade to drive cultural, educational initiatives

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By Seun Ibiyemi

BIC, a world leader in stationery, lighters, and shavers, on Tuesday,announced its partnership with Nigerian Afropop star, songwriter, actress, and education advocate Yemi Alade.

The partnership, facilitated by Trace Studios, kicked-off during the Back-to-School season in West Africa with the debut of the third installment in BIC’s original video series, Get A Pen You Can Rely On, which highlights the importance of having high-quality and reliable writing products both inside and outside the classroom.

The partnership includes additional education-based initiatives to be announced that will unfold throughout the season, furthering BIC’s commitment to improving learning conditions for 250 million students by 2025.

Together with BIC, Alade will tap into her extensive experience as an artist and advocate to inspire self-expression, creativity, and a passion for learning in young Nigerian and West African students.

“As a Nigerian, education enthusiast, and a Victory Grammar School and University of Lagos graduate, I am ecstatic about the upcoming initiatives with BIC that aim to develop and shed light on the importance of education in Nigeria and West Africa”, said Alade. “

“Partnering with BIC on this campaign was purposeful and fun, as I continue to aim to positively impact upcoming generations.”

Commenting on the campaign, Guillaume Groues, General Manager at BIC Nigeria, said: “We are extremely proud to be working with Yemi on our new Back-to-School campaign, an exciting and first-of-its-kind collaboration in West Africa for BIC. Her passion for education and experience as a Goodwill Ambassador for the United Nations Development Programme makes Yemi an ideal partner. With her help, we look forward to fostering a love for education this Back-to-School season in Nigeria and beyond.”

BIC has demonstrated its commitment to education through various initiatives including Global Education Week; the BIC Cristal Pen Awards; partnership with Enactus; and its ongoing work through the company’s philanthropic arm, the BIC Corporate Foundation.

The partnership with Yemi Alade in West Africa is an extension of BIC’s commitment to education and to its investment in West Africa, particularly Nigeria, Africa’s biggest market and most young and dynamic population.

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Entertainment

Seyi Tinubu has offered to reconcile Wizkid, Davido – Lege Miami

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Nigerian actor and singer, Adams Kehinde, popularly known as Lege Miami, has said the president’s son, Seyi Tinubu, has offered warring Afrobeats stars, Wizkid and Davido.

Wizkid and Davido were recently engaged in a fierce social media war on X.

Reacting, Lege Miami cautioned the duo to put themselves in order, saying he has reported the issue to Seyi Tinubu.

Speaking in a video message shared via his Instagram account, the actor said Tinubu has offered to reconcile Wizkid and Davido in the United Kingdom.

He said, “Wizkid and Davido both of you need to take time. I have reported you guys to Seyi Tinubu, he said he’ll fly to UK in three days to settle the fight.”

Efforts to reconcile Wizkid and Davido over the years have proved abortive, as the duo always rekindles their beef after every reconciliation.

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Drop hit song, stop chasing clout – Doyin, Tacha blast Wizkid

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Ex-Big Brother Naija housemates, Doyin and Tacha, have slammed Wizkid for ‘chasing clout’ and disrespecting Don Jazzy on social media.

NEWSMEN  reported that Wizkid was on a banter spree on Monday after throwing shade at Davido and Don Jazzy on X.

Reacting, Doyin said the Starboy boss was chasing clout and should desist to focus on releasing songs.

She particularly lashed out at Wizkid for “disrespecting” Don Jazzy.

She wrote on her Instagram page: “Don Jazzy is still the JayZ of the Nigerian music industry. If you try to disrespect him, it just shows your head is not correct. No be to dey chase clout, drop hit!”

Tacha warned Wizkid that any slander or disrespect towards Don Jazzy would not be tolerated.

Speaking in a video message on her social media, Tacha noted that Don Jazzy has made significant impacts on the Nigerian music industry.

Tacha said: “No Don Jazzy slander will be tolerated. Don Jazzy’s impact on the entertainment industry can never be overemphasized.

“If you have to take off Don Jazzy’s inputs on the industry, that would be you taking half of Afrobeats away. Because who would you be listening to? Don Jazzy has grown a lot of global superstars.

“This is somebody that doesn’t restrict himself to the music industry alone. Don Jazzy is there for everybody regardless of their status.”

 

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‘Retire from music if you’re fed up’ – Israel DMW tells Wizkid

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Davido’s Logistics Manager, Israel Afeare, popularly known as Israel DMW, has wadded into the beef between his boss and Wizkid.

NEWSMEN  reports that Wizkid and Davido were engaged in a fierce social media war on X on Monday.

Reacting via his Instagram story, Israel DMW stated that he was disappointed with Wizkid’s behaviour, stressing that Davido had done nothing to deserve it.

He urged Wizkid to retire from the music industry “honourably” if he is fed up.

He also berated him for shading ace music executive, Don Jazzy.

Israel DMW wrote: “I use to like everything about you, thinking you’re a human being. I never knew you’re a fully daft headed human being. Why dis continous jealousy and hatred? Did oga [Davido] stops you from releasing ur own back to back sweet hits?

“He has never in anytime said anything bad of you at all. You you just keep hating him for nothing sake. Retire from music if you’re fed up. Resign honourably. Who the hell are you? You’re just a small dwarf. You will be taught a lesson, if you’re not careful.

“You’re an idiot. A whole Don Baba? Na ur mate? Ugbeowagbon, Usaloa.”

 

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