By: Bakare Idris
West Africa’s leading connectivity and data center Solutions Company, MainOne has provided internet connectivity to participants at Social Media Week Lagos as MainOne partner.
MainOne designed and installed an advanced managed Wi-Fi solution at the event venue, providing up to 1Gbps data capacity unobstructed and free to users all over the facility and for devoted livestreaming of the event.
Attendees at the event leveraged on MainOne’s unlimited access to the Internet during the event and took advantage of the opportunity to freely browse the Internet and engage on social media platforms.
The organizers of the event also used the unlimited capacity to provide livestreaming to thousands of participants not physically present at the event.
Speaking during the sidelines of the event, Head of Marketing at MainOne, Tayo Ashiru described the event as an industry platform to help people and businesses connect and share trends, ideas and inspiration focused on improving better efficiency in a hyper-connected world.
He revealed that the company’s continuous support for Social Media Week Lagos, underscores its belief that with the right connections, businesses can be catalyzed and industries are transformed with huge benefits for the economy.
Also speaking at the event, the bank’s group head, marketing & corporate communications, Folake Ani-Mumuney, stated that social media plays the critical role of bridging the gap in diverse areas of human activities, keeping the world connected and abreast of trends and events.
“At FirstBank, we are committed to leveraging on the opportunity social media provides to deploy cutting-edge technology, deliver seamless banking services and a delightful customer experience”. She also encouraged participants at the Social Media Week 2018 to make out time to visit FirstBank’s digital lounge for an experiential digital engagement at the event.”
Speaking at the session on “Technology and Agribusiness: Why the future of farming is not farming”, the Founder, X-ray Farms Consulting, Africanfarmer, Mogaji explained that because of many stories were untold, opportunities were not seen, connections were not made and partnerships were not formed.
Despite the abundant opportunities Internet created, an enormous space still exists in terms of information about the sector available to investors and entrepreneurs in the industry, saying, “this information is not privy to the largesse, thus the reason for the huge loss of funds by agric entrepreneurs”.
Sharing his experience, he said that “In my case, I had been running a model similar to FarmCrowdy offline for eight years and had lost over N40 million, however, when I joined the founding team of Farmcrowdy led by Onyeka Akumah (co-founder and CEO) who is adept in digital marketing, building businesses and the technology space, the story drastically changed. There was an upward twist as there were accolades of several recognition and achievements in one year running into dollars”.
However,Social Media Week Lagos is Africa’s largest tech and digital media event and usually convenes business leaders, global thinkers, entrepreneurs, Fintech firms, and media entrepreneurs.