NAVIFORCE Wristwatches officially hits the Nigerian market


By Idris Bakare

Leading maker of affordable Premium wristwatches, NAVIFORCE, has officially announced its entry into the Nigerian market to cater for the needs of many Nigerians seeking quality, best-in-class timepieces without having to break the bank for one or worse, settle for replicas.

A very significant ratio of the wristwatch market in Nigeria is awash with counterfeits, more popularly known as replica watches. Majority of the time, these replica watches are sold to unsuspecting customers as genuine, and at exorbitant prices. On another hand is a segment of the market peddling downright low-quality wristwatches with very short lifespan as a result of the substandard materials used in their production.

In a bid to address these challenges by curtailing the sale of counterfeit Naviforce products while also tapping into the growth opportunities made possible by a steadily rising middle class in Africa’s most populous Nation, the brand has created an online platform,, for the exclusive sale of all varieties of NAVIFORCE wristwatches. Customers are thus assured of a one-stop shop where they can purchase original Naviforce wristwatches.

Speaking to newsmen at the media launch, Naviforce Nigeria CEO, Olawale Shonibare reiterated the brand’s commitment in delivering genuine and quality-guaranteed wristwatches for majority of Nigerians seeking an affordable alternative to highly priced timepieces: “The Naviforce brand name has overtime, become synonymous to fashion and style, and its entry to Nigeria was borne out of a need to provide the same fashionable, premium lifestyle at affordable price points to Nigerians. We strongly believe that one doesn’t have to break the bank to look fabulous, and same goes for owning a beautiful wristwatch. Our wristwatches cater for both male and female customers, with beautiful designs that are difficult to go unnoticed.

With a wide variety of Premium, affordable wristwatches made for the stylish individual who desires to accentuate their upscale lifestyle, Naviforce wristwatches range from Mechanical to Automatic, Chronograph, Sports, Digital, Divers and military style timepieces; ensuring there’s a wristwatch for everyone.

All wristwatches purchased from the official website have a 12-month warranty cover, with nationwide free delivery upon purchase.


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