By Bukola Olanrewaju
In what could be described as a paradigm shift, ICT distributor in West Afria, TD mobile has partnered MTN Nigeria and Sterling Bank to boost Nigerian access to smart phones through installmental payment.
The Sub-Saharan Africa’s biggest mobile devices distributor explained that the scheme is to make smart phones more accessible to Nigerians in an affordable way.
The partnership is to further boost digital inclusion among Nigerians in the excluded areas and aid economic growth.
The scheme will be available in designated MTN stores in Lagos, Abuja and Port Harcourt.
Also PayJoy is to offer stands out from other device financing schemes due to the convenient, flexible and value-adding benefits it provides to subscribers.
PayJoy’s General Manager for Africa, Dominique Friedl affirmed the revolutionary nature of the device financing scheme which relies heavily on technology in creating a seamless process for subscribers.
“PayJoy’s mobile locking technology and data science enable financial inclusion for billions worldwide. Our secure mobile locking technology and world class data science enables people in emerging markets worldwide to qualify for smartphone financing and cash loans that would otherwise be unavailable.”
The Managing Director, TD Mobile, Mrs. Gozy Ijogun expressed her delight with PayJoy in the partnership and TD’s role as device suppliers which according to her will deeping smart phone penetration in the country.
“With TD’s agility, millions of Nigerians are assured of the constant availability of the devices at multiple locations and in every MTN store nationwide. We are delighted at this development as it will not only empower more Nigerians to own devices that were hitherto out of their reach, but will also boost smart phone penetration in Nigeria.”
She explained that, “You do not have to be a working-class Nigerian or salary earner to subscribe to this scheme or own that desired device. All you need to do is walk into the nearest MTN store,” he affirmed.
“There are loads of freebies and incentives to help interested customers derive more value. These include free 2GB data every month and access to a suite of MTN offerings such as MTN Pulse, MTN Music Plus and many others.”
On his part, Sterling Bank’s Group Head Strategy and Innovation, Shina Atilola who disclosed the organization’s crucial role in the scheme, encouraged Nigerians to sign up for the offer, notwithstanding their social status.
“As financial partners, Sterling Bank is committed to ensuring that the devices are readily available for your convenience. The scheme is open to all classes of Nigerians and you do not necessarily have to be a salary earner to qualify, so I encourage everyone to sign up for it. This is one of the surest and most convenient ways to own a high-end smartphone without burning a hole in your pocket,” she explained.