By Kayode Tokede
The custodian of Africa’s first fully digital bank – ALAT, and one of Nigeria’s leading commercial banks, Wema Bank, celebrated Valentine day with customers in an array of ways including providing Special Gift Cards for celebrants to gift their loved ones.
The bank started the season of love by reminding its customers about the importance of self-love and the need to love their partners the way they want to be loved.
According to the lender’s statement, with transactions worth N50,000 or more in the month of February, active customers will be selected through a raffle draw on February 24, 2020.
The bank said, with a week-long campaign on its social media platforms, it called out its growing following to dig deep and identify the things that make them tickle which will help them to define how they want to be loved.
According to the statement, “Aside the bank’s initiative to celebrate its customers across channels, the bank decided to make gift cards available because, according to Wema Bank’s communications lead, Olufunmilayo Falola, many people worry about the perfect gift to get their loved ones and often end up buying what they like as opposed what their loved ones like or want.
“The Wema Bank Special Gift Card is to alleviate both stress and uncertainty that may come with picking a gift, and ensure that people get their desired gifts from their loved ones on Valentine’s Day and every other day. With a Wema Bank Gift Card, customers can be sure to offer their loved ones gifts that excite them any day, anytime.”
The bank said it is also encouraging its customers to spend more time with their loved ones or significant other and have fun with one another, out of the home.
According to the statement, the bank said it is sponsoring some of its customers on dates to celebrate their love this season.