By Tinuade Abe-Alimi
Gtext Media and Investment Limited has unveiled eight new IT startups solutions into the Nigerian market to further boost e-Commerce and allow seamless electronic economic transactions in the country.
The chief executive officer of Gtext media and investment limited, Stephen Akintayo at the press conference and launch of the new products held recently introduced the latest new start-up of the company which includes smeshouse.com.ng, dms.com.ng, onlinetradefare.com.ng ,gstore.com.ng, trendingbooks.com.ng, trendingproducts.com.ng, trendingevents.com.ng and gtext.com.ng under the umbrella of Digital Marketing School, now a subsidiary Gtext Group.
He pointed out that digital marketing as an online platform of marketing products and services and a big name encompassing email marketing, blogging or Web marketing, social media marketing and so on.
“Digital marketing school and SME house empowers and train people in the digital marketing business. The knowledge of digital marketing school would enable people to earn more money than they have invested”, he said.
Akintayo also pointed out that these products would help anybody who wants to set up his or her business and assist them to grow. He used the opportunity to urge everyone in any field to utilise the digital marketing methods as the best way towards boosting their income and bring about development as well.
He said that by 2025, Gtext media and investment limited would have helped more than 20,000 businesses through the knowledge of digital marketing.
Speaking at the event Mrs. Moyo Jogunosimi who is a facilitator noted that digital marketing helps to foster better and stronger business relationships with people. She said that digital marketing is not restricted to a specific location or persons and described it as a necessity for every business as it earns more money than orthodox method of marketing.
“Digital marketing is a cheaper means of marketing and it involves consistency because it opens way for more collaborations. It is vital because it has helped to reduce the rate at which SMEs will shut down”, she added.
She stressed that another advantage of digital marketing is that it is also an eye opening platform that would make users not to go through harsh protocols or even meet potential clients physically before transactions could be made.
Jogunosimi further hinted that students during trainning would have a one on one coach that will teach and guide on the rudiments and application of the startups. Another facilitator in the school, Mayowa Owolabi described digital marketing is an eye-opening platform of getting connected with CEOs without going through long protocols.
According to him, “At digital marketing school, our students would be tutored and monitored by the mentors whereby they undergo 3 principles of knowing the theory, being experienced and doing applications daily. Our students would have a direct contact with their chosen mentors”.