Google Go launch in Nigeria


With the motive of solving existing problem faced by smart phone users, a multinational technology company that specializes in Internet-related services and products, Google has unveiled Google Go in Nigeria to provide users with a faster way to access the internet.

Speaking at the product launch in Lagos, Google’s Country Director, Juliet Ehimuan Nigeria stated that “there are about 30 million smart phone users and the number increases annually.

“However, upon expansive and indepth research into smart phone usage, it was found that 73% of users have less than or 1 gigabyte Random Access Memory {GB RAM} and low memory space which causes hitches while searching on the internet.

“Also there is the issue of data cost and reliability” Ehimuan noted.

Taking all these into consideration, according to Google, this innovation “Google Go” is based on a new compression technology”.

Speaking further Google Communications and Public Affairs Manage, West Africa, Taiwo Kola – Ogunade added “Google Go is built from the ground up with the feedback from user research.

Crucial parts of the design, functionality and features of Google Go are inspired by what we learned talking to people in Africa for over a year, since 70% of people who connect in Africa do so via a mobile device.”

According to the Product Marketing Manager, Lolu Bodunwa explained that “Google Go is less than five megabytes, 5MB in size; it employs data management and compression technology and as such uses 40% less data.

Stating the features of the App, Bodunwa disclosed that it has a tap first user interface that gives users one tap access to everything you are looking for and most importantly, it is locally relevant.

“For those new to smartphones or search, the App suggests trending search, top apps and is voice search enabled. Hence, no matter how accented, Google Go can recognise desired search items, just say the word or phrase.

“It is essentially about organizing the world’s information and making it accessible to everyone, how they want it.

“Search results are also cached on the device so you can quickly re-access previous searches, even when you’re offline, without incurring further data costs.

“When there’s no internet access, Google Go retries failed search requests in the background and lets you know as soon as the results are ready.

“Web pages load quickly, even in data-saving mode or on 2G connections. It runs on Android 4 devices and above” she added.


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