In it’s bid to totally eradicate corruption in Nigeria, former Governor of Ogun State, Aremu Olusegun Osoba yesterday advised media practitioners not to forget the ethics of their profession while on field.
Osoba who spoke in Abeokuta at the 2016 World Television Day, organised by the Broadcast Journalists ‘ Association of Nigeria (BJAN), urged the media to always pursue and report the truth in their reporting.
The Former Governor, represented by a former House of Representatives member, Hon. Adekunle Adeyemi at the event stated that “Whatever you are doing as a journalist, you must allow objectivity, truth and national interest to always prevail as the watchdogs of the country”.
Speaking on the theme “Digital Switch Over and The Future of Television News in Nigeria”, the Head of TVC News Nigeria, Mr. Babajide Kolade-Otitoju lamented that news reporting have been hindered by the high rate of commercialisation in it, saying “News have become a commercialise product”.
Babajide-Otitoju who spoke on “Media Commercialisation and Objectivity in Television News and Programmes in Nigeria” insisted that media Proprietors influence on News Managers had made it difficult for them to be in tune with the National Broadcasting Corporation code of ethics.
He explained that News managers have been turned to profit makers by the management of the organisation, stressing “News are now been defined according to the purse due to the level of commercialisation in it”.
According to him, some of the media houses engaged in Strategic mutual relationship with State governments to always report only the positive events about the activities of their government.
He advised the media practitioners to be more matured in order to balance the management interest and the public interest which was their social responsibility.
“There is need for media professionals to maintain the balance between the management interest and the public interest because it is the responsibility as a media professional”.
Babajide-Otitoju must ensure Objectivity in the reporting so as to gain the public trust in contents, saying “The general public have to confirm their reports through other foreign channels before they can believe”.
To him, “Until we based our reporting on fact and truth, we will not gain the public trust and development we desire in the sector”.
He appealed to the government to make a law that would prevent media owners to owe their workers salaries for months.
Also speaking, the Coordinator, Mass communication Department of the Crescent University, Abeokuta, Dr. Yemi Obalanlege who spoke on the theme, urged the Nigeria must ensure the digital switch over in broadcasting to avoid being a dumping ground for other foreign countries.
The Commissioner for Information and Strategy, Mr. Dayo Adeneye appealed to the media to always put professionalism and patriotism into consideration in their reportage.
He therefore urged them not to throw away the code of ethics of the profession for “nowadays trend”.
The State Commissioner of Police, Ahmed Iliyasu enjoined media to always put the peace and tranquility of the country into consideration in their reports.
The Chairman of the Occasion, Alhaji Goke Rauf said the media must always aid the development and integration of the society, insisting that media role in nation building was enormous.
Rauf who was the Director of School of Communication, Moshood Abiola Polytechnic (MAPOLY ), commended the organisers of the event, saying it would helped the young generation to know the history of broadcasting in the country.
The President of the Association, Mr. kazeem Olowe in his welcome address said the event was staged since the broadcasting sector would soon experience digital switch over from analog hence it was necessary for broadcast Journalists to understand the new trend and what it would bring.