Customer optimization crucial to unlocking financial inclusion in Nigeria – Intermarc, MD


By Ibiyemi Mathew

The Managing Director, Intermarcs consulting, Jacqueline Jumah has said customer optimizing value proposition is pivotal to unlocking financial inclusion in the country.

Speaking at the opening ceremony of the 19th annual Digital Pay expo recently, Jumah said the theme of this year’s expo is to address the increasing need to understand the business essence for financial inclusion and to leverage technological innovation to improve customer value proposition in financial services, through commercially viable approaches.

She highlighted the need to champion a cause of change within the financially included as there are 36per cent active people as compared to the 69per cent of adults who have access to formal accounts.

She further said that rather than increasing the adoption levels among customers, the activity level of existing customers should be focused upon to improve the user experience and long term account usage.

Also speaking at annual Digital Pay expo, the CEO Evolute systems Private Ltd, Mr. Parag Metha, highlighted the need for the combination of human interaction and digital interface to promote financial inclusion in Nigeria.

He added that the system to be adopted be simple, portable, authentic and accessible.

He noted that through affordable financial help solutions there will be a major boost in promoting financial inclusiveness in Nigeria.

Ronke Kuye who currently serves as the managing director of the Shared Agent network expansion facility (SANEF) emphasized the need for recruitment of more bank agents.

She added that one of the benefits financial inclusion will have on the economy is the creation of more jobs.

In her words “Agent banking is very pivotal to financial inclusion.

“It is a way of providing bank services to the undeserved population through agents of banks”.

She further reiterated SANEF’s commitment in attaining it goal of ensuring that more than 30per cent of the financially excluded adults are finally inclined especially in the north by 2020.

Other speakers who graced the opening ceremony included Adia Sowho, Greg Reeve, Kayode Olubiyi, among others.



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