CBN, Greenwich, others charge organizations to embrace big data for survival

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A Deputy Governor of the Central Bank of Nigeria (CBN) in charge of Operations, Mr. Ade Shonubi, has advised business organisations in the country to leverage the power of big data and internet of things (IoT), to survive the competitions in the present and future business environment driven by digital technology.

Shonubi gave the advice on Wednesday in Lagos while delivering his keynote address at the maiden Thought Leadership Colloquium organised by Greenwich Registrars & Data Solutions Limited, with the theme: “Big Data in Nigeria: A Business Case in an Era of Digitalisation and Data Protection.” In Lagos

The deputy governor who was represented at the occasion by a director at the Information Technology department of the CBN, Hajiya Rakiya Shuaibu Mohammed, said that with the fast pace of the present of technology, organisations who fail to meet up with the pace of change using the power of big data will go out of business.

He said: “So to survive in this age, organisations need to have an agile data architecture that will enable them harness the power of big data and be able to play in their competitive ecosystem. So what I think we should do as an organization is to have a very clear vision and a very clear strategy. When we have to look at data, we have to make a conscious decision to look at data as an asset, and to do that, we have to look at the entire organization.

“So if for example, let’s say in Central Bank or as banks, we have our payment infrastructure and we are taking it as our critical information asset, we do everything we can to make sure we protect it, to make sure we make it better, to make sure we use it to drive revenue or even bring down cost. We have to think about data in that light as well even we want to harness the power.

“The second thing is that we need to have tangible used cases. So when you understand the business drivers for harnessing the power of data in your organization, you need to also ask yourself: what is it you want to use this data for? Is it that you want to increase revenue? Or is it that you want to use it to bring down cost? Or is it that you want to use it to improve the capability of your people so that they are more productive? Or is it that you want to increase customer loyalty?”

Earlier in her welcoming speech, the acting Managing Director of Greenwich Registrars &Data Solutions, Obiageli Chiki-Ijegbulam, who made reference to an IBM study, said that under-utilising data was a costly mistake for many organisations.

According to Chiki-Ijegbulam, “an IBM study in 2017 revealed that inferior data cost the US almost 20 per cent of the nation’s GDP –a pretty convincing case for improving and expanding data opportunity. Interestingly, statistics of this sort culminate in the recognition and appreciation of the pivotal role big data and its appreciation play in the building of a dynamic enterprise.’

She added that traditional institutions globally have hitherto keyed into the new development and that each of them was assiduously seeking means to leverage technology to provide their customers a better experience through the deployment of alternative engagement channels and platforms.

Also, in his presentation, the Keynote speaker and digital transformation strategist from Denmark, Mr. Steffen Damborg, said that senior business leaders and chief executive officers must create a strong digital culture in their organisations, stressing that a digital culture empowers people to deliver results faster.

According to him data will disrupt the way business operates.’’ As algorithms grow more sophisticated and machine learning advances, many businesses will find themselves facing a choice: to automate or not to automate? help desk chatbots are already replacing human assistants in many businesses, and entire industries are facing the opportunity ,or threat of automation.  Thus It’s up to individual business owners to react to the oncoming change.

He affirmed that not every business will survive the disruptions caused by big data and the questions is ‘’Will your business evolve, or simply be buried?

However, the Lead Speaker, Ade Bajemo, Executive Director, IT and operations, Access Bank Ltd, noted that Big Data is the new oil and it can help workers do wonders in their business.

He stressed that every business organization, small or big, needs valuable data and insights; when it comes to understanding target audience and customers preferences. Also,  big data plays a very important role because it can helps one anticipate customer needs

For him ‘’Data is an asset to every business. Big data will enable companies to collect better market and customer intelligence and It will improve internal efficiency and operations and data will allow companies to improve the customer experience and build big data into their product offering.  He stated

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