In tandem with its promise to combat issues threatening peaceful coexistence in the society, Bridge Radio, a new radio station with an avant-garde broadcast ethos, has begun test transmission in Asaba, Delta State.
Broadcasting on 98.7 FM, the frequency will daily entertain listeners with apposite content that will serve to form tolerant ideals and obviate the trauma of social injustice and hatefulness.
An initiative of Message Wise Limited, the radio station will broadcast content that is independent from partisan foibles or any other factor that may seek to bias reportage. It will be objective in the dissemination of news and has quality programmes.
A statement by the management said Bridge Radio will provide entertainment, information and interaction in new form, adding that its thought provoking programmes will seek to amalgamate the views of segments of the society on a variety of important issues to create understanding, appreciation and possibly resolution.
A listener, Osakue Aiyevbekpen, hailed the broadcast quality and contents of the programmes.