The third season of Airtel Touching Lives, the popular philanthropy programme sponsored by leading telecommunications services provider, Airtel Nigeria, premiered in Lagos..
The event, which was held at the Eko Hotel and Suites, was attended by some of Nigeria’s prominent public officials, celebrities, and captains of industry.
The full TV schedule for the show will follow shortly, according to the Airtel Corporate Social Responsibility (CSR) Team.
Speaking with guests at the event, the Managing Director and Chief Executive Officer of Airtel, Mr Segun Ogunsanya, said Airtel Touching Lives had continued to record tremendous success since it was launched in 2015.
Over the years, these accomplishments, he added, became the encouragement the telecommunication company needed to keep the show coming back every year.
“We are inspired to continue to touch the lives of underprivileged Nigerians through this platform and to also motivate other privileged Nigerians to contribute their quota to making our society better,” he said.
Ogunsanya then called on like-minded Nigerians to “join this noble cause of giving back to the society because we believe that there are many kind-hearted, empathetic and selfless Nigerians that are willing to give succour to underprivileged people.”
Airtel Touching Lives had been a reality television show broadcast on satellite and terrestrial networks across the continent. Each season, the programme follows the journey of who are nominated by email, SMS, or letters, and documents Airtel’s process of providing tailor-made assistance to each of them.
In the previous season, guarrantees included the Centre for Disability, a Non-Governmental Organisation (NGO) whose work was to help physically challenged individuals access life-improving aid.
Other recipients of the Airtel Touching Lives assistance were Mr Essien Obong, a mathematician and software engineer who had become blind from injuries inflicted on him by armed robbers.
The current series of the programme, according to the Airtel, will feature another set of inspiring stories, everyday Nigerians who received much needed support from Airtel.